The list of influencers in South Africa has certainly grown since the idea was birthed back in 2017 and 2018.
As social media engagements became more of a thing, therefrom came the rise of individuals who have to ability and power to attract an audience, they are referred to today as ‘influencers’.
At the top of our list is digital creator, beauty and lifestyle blogger and one of the country’s most loved influencers.
Kay Ngonyama otherwise known as Kay Yarms. Kay is one of SA’s most trusted influencers with 335K Instagram followers and 212K Youtube subscribers, she is living proof that authenticity and a little personality can get a girl a long way.
Aside from how much social media just lives for her vlog updates, Kay’s power to influence is truly one for the books.
Retailers like Clicks and Dischem recently saw a major spike in sales of their Dawn – Vitamin E/Argon oil body lotion, this after Yarms tweeted about how it has helped her with stretch marks, having seen results in just one month of use.
” I actually wanted to plug you guys with a new product for stretch marks. I’ve only been using it for a month but the difference is so visible! (I’ve been using magnolia tissue oil, it keeps me moisturized but minimal results) this product has really really surprised me! Like”
With more than 263 100 followers on Twitter, this led users rushing to the retailers, resulting in what some call ‘Kay Yarms’ Dawn’, selling like hotcakes.
“Ya’ll really finished Kay Yarms’ ”
” Influenced to buy Dawn by Kay Yarms”
Mihlali Ndamase is a South African beauty blogger, businesswoman and award winning content creator based in Johannesburg.
Ndamase has been at it for many years and has grown in leaps and bounds, making the list of ‘Forbes30Under30’. Mihlali has a large following on Instagram (1.7 million) making her one of the country’s biggest influencers and affording her collaborations with various brands such as Kotex SA; Revlon SA, and Fashion Nova, to name a few.
Mihlali has recently launched a beauty, cosmetic and personal care company called Malakyt SA which is a platform created for beauty specialists:
If luxury and ‘rich rich’ vibes while living your best life, are your thing, then Sarah Langa is the one to look out for.
With an MBA, PDBA and a BA Marketing and Psychology qualification under her belt, she is the epitome of beauty with brains.
Sarah has a total following of just over 600K Instagram users, which one can appreciate due to the quality of her content and consistent ability to raise the standard, making it difficult for a person to look away once you get a glimpse.
Having worked with some of the world’s biggest brands i.e., GH MUMM, Dior and Prada, Sarah’s levels when it comes to beauty, fashion, luxury and overall class are unmatched.