Lekau Sehoana, the founder of Drip Footwear which started in 2019 and has taken the country by storm since. Fast forward to 2022, the brand is expanding and branching into fragrances. The new scent titled ‘‘Finesse by Drip’ is offered in two sets called Arion for him and Ruby for her.
Said to be inspired by music and urban brands, it is no surprise that DJ Zinhle and the father of her child Murdah Bongz have been selected to be the faces of the newly released fragrances.
“We both love a phenomenal success story, especially a South African story. For us, the Drip brand really embodies black excellence and business owners. We are inspired by the work they are doing to expand their portfolio with Finesse’, said the couple.
The Footwear brand launched its fragrance on Tuesday night at Imbizo Shisanyama, which is also known as Busy Corner, in Tembisa.
In the words of the Drip founder “Smell the same way as you look”
Finesse Arion is a blend of sandalwood, cedarwood, and leather with the addition of notes of juniper berries, pink pepper, and jasmine as well as notes of bergamot and lemon.
Finesse Ruby is a blend of jasmine, orange, and saffron added with mineral notes of white amber and oak moss paired with undertones of caramel and candy floss, according to a statement from the brand.
The Drip founder went on to state that they are always looking for ways of being innovative and making the brand’s future a reality.
“At Drip Group, we are always looking at innovating the brand to make the future a reality and this is how Finesse was born”.
Through our meticulous dedication to collaboration, we have created this range and we’re proud to introduce two new perfumes to trendsetters across the country”, said Lekau